Celebrando Nuestra Voz
Austin FC
Art Direction
Sports, Community
2025
Elevating the voices that shape Austin. For Hispanic Heritage Month, I led the creative direction and execution for Austin FC’s community spotlight, honoring local Latino icons at a home match through an immersive design suite.
The goal was to move beyond traditional tropes and create a visual language that felt both premium and deeply personal to the Latin American experience. The execution included a full stadium takeover and custom illustrations for the kit numbers. The visuals served as a vibrant homage to heritage and the leaders who carry it forward.
Celebrando Nuestra Voz
Austin FC
Art Direction
Sports, Community
2025
[oVERVIEW]
Elevating the voices that shape Austin. For Hispanic Heritage Month, I led the creative direction and execution for Austin FC’s community spotlight, honoring local Latino icons at a home match through an immersive design suite.
The goal was to move beyond traditional tropes and create a visual language that felt both premium and deeply personal to the Latin American experience. The execution included a full stadium takeover and custom illustrations for the kit numbers. The visuals served as a vibrant homage to heritage and the leaders who carry it forward.
[FRAMES]
Services
Services
Provided
Provided
LET'S WORK TOGETHER
ART DIRECTION
ART DIRECTION
ART DIRECTION
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ANIMATION
ANIMATION
ANIMATION
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA