MLS All-Star Week
Austin FC
Art Direction
Sports, Community
2025
Bringing the 'Dillo to the All-Star stage. I designed the visual identity and design system for the arrival of the 2025 MLS All-Star game in Austin, Texas. The design system revolved around a modern reimagining of the Austin Armadillo—a tribute to the city's musical and artistic roots.
I managed the brand’s application across every touchpoint of the week’s festivities, from large-scale event signage that transformed physical spaces to limited-edition merchandise that captured the "Verde" spirit of the Texas capital.
MLS All-Star Week
Austin FC
Art Direction
Sports, Community
2025
[oVERVIEW]
Bringing the 'Dillo to the All-Star stage. I designed the visual identity and design system for the arrival of the 2025 MLS All-Star game in Austin, Texas. The design system revolved around a modern reimagining of the Austin Armadillo—a tribute to the city's musical and artistic roots.
I managed the brand’s application across every touchpoint of the week’s festivities, from large-scale event signage that transformed physical spaces to limited-edition merchandise that captured the "Verde" spirit of the Texas capital.
[FRAMES]
Services
Services
Provided
Provided
LET'S WORK TOGETHER
ART DIRECTION
ART DIRECTION
ART DIRECTION
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ANIMATION
ANIMATION
ANIMATION
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA