MLS Playoffs '25
Austin FC
Art Direction
Sports
2025
Building on the "Heartbeat of Austin" theme, the 2025 Playoff suite moves the narrative from the pitch to the community’s living room: the local bar. This visual story imagines the "Heartbeat Bar" as the epicenter of the postseason—a place where the city gathers to witness the journey.
I focused on the tactile details that define Austin’s soul: the depth of a bar wall flooded with memorabilia, the weathered felt of a pool table, and the classic rides parked out front. It’s a gritty, atmospheric tribute to the environments where Verde legends are born and shared.
MLS Playoffs '25
Austin FC
Art Direction
Sports
2025
[oVERVIEW]
Building on the "Heartbeat of Austin" theme, the 2025 Playoff suite moves the narrative from the pitch to the community’s living room: the local bar. This visual story imagines the "Heartbeat Bar" as the epicenter of the postseason—a place where the city gathers to witness the journey.
I focused on the tactile details that define Austin’s soul: the depth of a bar wall flooded with memorabilia, the weathered felt of a pool table, and the classic rides parked out front. It’s a gritty, atmospheric tribute to the environments where Verde legends are born and shared.
[FRAMES]
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ART DIRECTION
ART DIRECTION
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SOCIAL MEDIA
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SOCIAL MEDIA